Work

Redesign of New Generation Arts website

Real project

UX/UI

11/2023

New Generation Arts in short NGA is a full-service video and live stream company operating on Bulgarian landscape. It has 15+ years of experience, and it has been working with some of the best know Bulgarian stars.

See Full Case Study

Project overview

NGA wanted to attract new customers and have a better online positioning. This was a real freelance project and it's duration was near 3 months.

What I did

First I made a website audit of NGA's old website, both desktop and mobile to find out what are current problems with their online presents. I wanted to see how they position themselves, what types of CTA were using, was it having any usability and functionality issues, as well as accessibility of the website.
Then I’ve conducted a competitive analysis to see where NGA is situated in the brands landscape and what their competitors offer, how they position themselves and how they communicate their value.
I've conducted and a user survey to find out new information and potentially discover new insights or perspectives on a topic. Also I wanted to learn more about the user persona and their expectations about this type of service.
After that came the strategy, IA, user flows, paper sketches and wireframe creation. On the wireframe was made first usability testing with good result and little iteration.
Later on I began to create the visual moodboard for the site and we were discussing it.
Then I jump into Figma to create the new look and feel of the brand both for desktop and mobile.
After that was last usability testing and then development of the site on Wix. You can see the live site here.

See Full Case Study

CREATIONS

My Works

Community Garden Network App - Garden land

UX/UI

06/2023

Design task for user flow in pCloud WEB app

Web app

07/2024